Ownership of Uberflip’s brand, campaigns, and digital properties.
Digital strategy; including Accessibility, user experience, and A/B testing of user behavior on website and landing pages.
Leadership of cross-functional creative and development team.
Optimize creative processes within Marketing and other business units, including campaigns, events, brand expansions, and website/product performance.
Leadership of company operations and the creative team, including creative direction and mentorship.
Optimized creative department workflows and best practices to streamline the project lifecycle.
Managed project timelines, budgets, and client relationships.
Oversaw client outreach, marketing, and sales efforts.
Created an overarching digital design strategy, including rebuilding ISLearning’s website, resulting in a 200% donation increase in the first year.
Oversee Design & Technology activities, focusing on media, outreach, and events.